Gwyneth Paltrow – Goop

Gwyneth Paltrow started her company Goop about 13 years ago. It manufactures and markets skincare and wellness products. Pricey but backed by extensive research and science, Goop products have created a hype in the market.The company started as a weekly newsletter offering new-age advice on wellness and health, but subsequently, with overwhelming response, grew into a $45 million-worth brand. Since Goop has been around a while, they have garnered quite a following online, including 1.6 million followers on Instagram. Goop has now expanded into creating content around sexual health, lifestyle advice, clean food, and home.