Gwyneth Paltrow started her company Goop about 13 years ago. It manufactures and markets skincare and wellness products. Pricey but backed by extensive research and science, Goop products have created a hype in the market.The company started as a weekly newsletter offering new-age advice on wellness and health, but subsequently, with overwhelming response, grew into a $45 million-worth brand. Since Goop has been around a while, they have garnered quite a following online, including 1.6 million followers on Instagram. Goop has now expanded into creating content around sexual health, lifestyle advice, clean food, and home.